Basilisco (how to run on water)
Franco Ariaudo


Basilisco (o come correre sull’acqua)
Basilisk (or how to run on water)
Василиск (или как бегать по воде)

The book is the very basis for a broader discussion about the challenges of transforming anything that appears impossible to accomplish by human beings into something feasible, just by shifting the point of view. It is a guide/vademecum with instructions concerning the challenge to run on the water from different perspectives and multidisciplinary fields. A detailed discussion on several levels to analyze the theme of the project from different points of view: when, how and in what way is the image of walking on water in different religions used and expressed at the theological level? What animal species are able to perform this action and in which particular conditions are they forced to do it? What are the physical forces put in place and what are the prerequisites that would allow a person to run on water? And so on.

Texts by:

Cristiano Ghibaudo (business coach), Riccardo Mangione (project manager), Daniele Sciannandrone (phisicist), Gianni Magrin (theologian), Massimo Delfino e Marco Isaia (herpetologist and paleontologist)

Illustration by: Franco Ariaudo Graphic design by: Friends Make Books (Torino) Viaindustriae publishing e Colli publishing platform Risograph

digital and offset softcover illustrated 144 pages, 300 copies, Italian/English/Russian size: 14x21cm,2018


Eurovisions, Performativity and Playgrounds


SPORTIFICATION is a long term research and a set of cultural actions based on several archives about “historical” Eureopean TV casts or Eurovisions (Games without frontiers/Jeux Sans Frontieres/Spiel Onhe Grenzen). Sportification/società, agonismi e giochi senza frontiere (Sportification / eurovisions, performativity and playgrounds), analyzes, with an interdisciplinary approach, the issue of agonism in the public and game in contemporary cities/societies. Sportification  is an inter-disciplinary research focused on analyzing the subject of sport, of agon and of game nowadays. The basis of the work is a critical-comparative and sociological analysis dictated by a wide archive of images and videos of the famous tv-show Giochi Senza Frontiere / Jeux Sans Frontieres / Spiel Onhe Grenzen / It’s a Knockout, which constitues a master guide and a “true” archeology of the competitive action from the times of picturesque villages, to Eurovision, passing through the postpolitical era of European Community. The project deals both with the utopia of a playful society and with the social musculature leading to “sportification” of the collective body and to politicization of sport. It includes several text-contributions: David Robbins, Cesare Pietroiusti, Alexander Skidan (Chto Delat), Luisa Perlo, Claudio Cravero, Cecilia Casorati, Sven Luttiken, Valentin Torrens, Fabio Cafagna, Krzysztof Gutfrański, Gunnar Schmidt, Boris Nieslony, Tom Marioni, The Bureau of Melodramatic Research, Elena Volpato, Denis Isaia, Lisa Le Feuvre, Myriam Laplante, Armin Linke, Gianni Magrin. In the book you will find memorabilia, games, masquerade with critical contributions of experts and researchers on the connection between art, sport and society, european and community policies.

by Franco Ariaudo, Luca Pucci
edited by Emanuele De Donno
Graphic design Federico Antonini
Published by Viaindustriae publishing with Colli publishing platform
Printed by Grafiche CMF, Foligno (PG), Italy
offset, printed in 1 color (black), 3 colors (RYB), 4 colors (CMYK)
edition of 800 copies
17 x 24 cm (softcover)
600 pages (color & b/w ill.)
price 30€ BUY NOW


Franco Ariaudo


Franco Ariaudo (b. Cuneo, 1979) lives and works in Turin, Italy. Ariaudo’s transdisciplinary research draws on anthropology, sociology, ritualism, sport and leisure. On a formal level, Ariaudo constructs mechanical and sculptural devices, and engages in performances, video and installations that, by virtue of small perceptual variances, tend to disturb the habitual gaze of the spectator. His work highlights and features “the play of forces at play”- that tension between contrasting movements and energies that leads to a specific subject becoming an object of contention (between tradition and modernity, power and submission). His recent exhibitions include Mirror Project#5 (Turin); Les sentiers battus sont pleins de fictions endormies (Cuneo); De arte gymnastica (Turin); The Pitcher (Rome); Convulsion Ltd. : further thoughts from new associates (Bucharest)Franco Ariaudo is member of Progetto Diogene (Turin) since 2011 and in 2013 he was artist in residence at Khoj, International Artist Association, New Delhi, India via of Resò network.


The revolution will not be televised_ atto 2, lambda print, 70 x 100 cm, ed. 1/5, 2015.

The revolution will not be televised_ atto 2, lambda print, 70 x 100 cm, ed. 1/5, 2015.

The revolution will not be televised_ atto 2, lambda print, 70 x 100 cm, ed. 1/5, 2015.

The revolution will not be televised_ atto 2, lambda print, 70 x 100 cm, ed. 1/5, 2015.

The revolution will not be televised_ atto 3, lambda print, 70 x 100 cm, ed. 1/5, 2015.

The revolution will not be televised_ atto 3, lambda print, 70 x 100 cm, ed. 1/5, 2015.

Franco Ariaudo | 23.11 – 10.12.2015
The Pitcher


COLLI independent art gallery presents the exhibition The Pitcher by Franco Ariaudo, second project room of the program dedicated to emerging artists. The program is linked with a series of residences aimed to establish a relationship with the city, understood as a cultural and research territory. Since several years Franco Ariaudo explores the life of the images between aggression and sport. For this study-exhibition curated by Fabio Cafagna, the artist chooses to show the common physical root (material, corporeal) of only apparently different actions. On one hand are arranged the extreme gestures of struggle and rebellion, the heroism and brutality of those who fight, on the other the portly poses of the athlete, that special gesture,  accurately decoded, that is the socially accepted residue (and welcome) of ancient games and archaic bullying. For the occasion is published a small book dedicated to the theme of the launch, with stories of pitchers from Mirone to ours days.

The Pitcher is part of a wider research entitled Sportification, communities, competitiveness and games without borders, which the outcomes, result of three years of studies, will be presented in form of publication for the exhibition, with specific contributions of different curators and scholars of competitiveness in the recreational-social european space.