Franco Ariaudo, Luca Pucci, Emanuele De Donno, Viaindustriae publishing with Colli publishing platform, printed by Grafiche CMF, Foligno (PG), Italy offset, printed in 1 color (black), 3 colors (RYB), 4 colors (CMYK), edition of 800 copies, 17 x 24 cm (softcover), 600 pages (color & b/w ill.) BUY NOW
SPORTIFICATION is a long term research and a set of cultural actions based on several archives about “historical” Eureopean TV casts or Eurovisions (Games without frontiers/Jeux Sans Frontieres/Spiel Onhe Grenzen). Sportification/società, agonismi e giochi senza frontiere (Sportification / eurovisions, performativity and playgrounds), analyzes, with an interdisciplinary approach, the issue of agonism in the public and game in contemporary cities/societies. Sportification  is an inter-disciplinary research focused on analyzing the subject of sport, of agon and of game nowadays. The basis of the work is a critical-comparative and sociological analysis dictated by a wide archive of images and videos of the famous tv-show Giochi Senza Frontiere / Jeux Sans Frontieres / Spiel Onhe Grenzen / It’s a Knockout, which constitues a master guide and a “true” archeology of the competitive action from the times of picturesque villages, to Eurovision, passing through the postpolitical era of European Community. The project deals both with the utopia of a playful society and with the social musculature leading to “sportification” of the collective body and to politicization of sport. It includes several text-contributions: David Robbins, Cesare Pietroiusti, Alexander Skidan (Chto Delat), Luisa Perlo, Claudio Cravero, Cecilia Casorati, Sven Luttiken, Valentin Torrens, Fabio Cafagna, Krzysztof Gutfrański, Gunnar Schmidt, Boris Nieslony, Tom Marioni, The Bureau of Melodramatic Research, Elena Volpato, Denis Isaia, Lisa Le Feuvre, Myriam Laplante, Armin Linke, Gianni Magrin. In the book you will find memorabilia, games, masquerade with critical contributions of experts and researchers on the connection between art, sport and society, european and community policies.

23.112015 - 10.12.2015


COLLI independent art gallery presents the exhibition The Pitcher by Franco Ariaudo, second project room of the program dedicated to emerging artists. The program is linked with a series of residences aimed to establish a relationship with the city, understood as a cultural and research territory. Since several years Franco Ariaudo explores the life of the images between aggression and sport. For this study-exhibition curated by Fabio Cafagna, the artist chooses to show the common physical root (material, corporeal) of only apparently different actions. On one hand are arranged the extreme gestures of struggle and rebellion, the heroism and brutality of those who fight, on the other the portly poses of the athlete, that special gesture,  accurately decoded, that is the socially accepted residue (and welcome) of ancient games and archaic bullying. For the occasion is published a small book dedicated to the theme of the launch, with stories of pitchers from Mirone to ours days.
The Pitcher is part of a wider research entitled Sportification, communities, competitiveness and games without borders, which the outcomes, result of three years of studies, will be presented in form of publication for the exhibition, with specific contributions of different curators and scholars of competitiveness in the recreational-social european space. SPORTIFICATION BOOK